LP Studio 2025 wrapped

Client: LP Studio (Milano, IT)
 

Deliverable: 9:16 Short-form Video (Instagram Reels)
 

Role: Motion Design & Animation (Collaborative Partnership)
 

LP Studio, a photography and creative production house in Milan, required a year-in-review compilation. The objective was to synthesise a high volume of disparate assets—including photography, event coverage, and performance metrics—into a cohesive motion piece for their social channels.

 

Workflow & Collaboration
 

The project was executed through a cross-functional pipeline involving three key parties: a lead graphic designer in Italy, me, and Andrew Casey, a motion designer collaborator.
 

• Asset Integration: We operated within a provided design framework, receiving a structured storyboard and graphic assets from the Milano-based designer.

• Animation Direction: Andrew and I defined the motion language. We focused on high-cadence transitions and typographic systems that maintained the studio's minimalist aesthetic while ensuring high retention for the Instagram feed.

 

Metric Total

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Views: 74,400+

Likes: 1,100+

Comments: 65+