Operation Denial

The Brief
Fueled by fake news on social media, Holocaust denial is on the rise.

The National Holocaust Centre & Museum needed a new approach to combat this.

The Execution
David Feldman and Diego Chicharro Turnet-Delof copied how trolls spread fake news, but instead of spreading hate, they spread the truth. D&D took the internet's most notorious character, ‘Troll Face’, and attached it to a chatbot which responded with a different Holocaust fact every time someone mentioned ‘Holocaust’ or ‘Jews’ online.
 

The Results

• Front page of Reddit 4 times

• 12 million reach and in 12 hours

• Top 10 on AMA of all time

• All top three Holocaust-related threads on Reddit reached number 1

• And all with a budget of zero

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My Contribution

David Feldman and Diego Chicharro Turnet-Delof commissioned me to create a video showcasing their incredible campaign. They provided the script, and I directed the animation using a storyboard. I was responsible for the visual concept and all the animation work. I held a midweight position at the time, and this video was a significant project for me. I learned a lot from the experience.