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Nonna
Brede

Nonna
Brede

Nonna
Brede

Explore a curated compilation of projects executed for BMW, our primary client at Looping Group, showcased on this page. The breadth of our collaboration encompasses static posts, engaging reels, and captivating Instagram stories, reflecting the diverse range of creative services we provide for this esteemed brand.

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Car Wash Line

I was part of the social media agency handling BMW's social media advertising. As the Lead Motion Designer, I led a team of five designers, overseeing the creation of various assets. Our daily grind included managing the "Always On" projects in collaboration with creative departments. Alongside being the Brand Guardian, I occasionally took the reins for major seasonal campaigns, like Halloween and Pride. Now, let me walk you through some of the work we produced.

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BMWi Always on

Instagram posts

Here's a brief description of how BMW decided to advertise their new car models. The company collaborated with creative and editors to come up with these two images as examples.

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BMW & BMW i

Instagram Stories

Below, I will outline several examples of our approach to creating Instagram Stories and Reels for BMW. While adhering to the primary master brand guidelines, we enjoyed significant creative freedom to experiment with styles. This flexibility allowed us to craft compelling content, ensuring that the information we conveyed remained engaging and captivating.

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BMW Group

Social Media Channels

Below, I will outline several examples of our approach to creating Instagram Stories and Reels for BMW. While adhering to the primary master brand guidelines, we enjoyed significant creative freedom to experiment with styles. This flexibility allowed us to craft compelling content, ensuring that the information we conveyed remained engaging and captivating.

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BMW Golf

Instagram posts

These two posts serve as examples of how I established the visual aesthetics for BMG Golf and initiated the development of the brand identity for each social media channel dedicated to BMW Golf. These efforts focused on incorporating specific colours and technical layouts to create a cohesive and distinctive presence.

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Ciao!

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© 2025 by Federica Qualiano

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