Lidl Plus
App Launch

This video was commissioned by the Lidl team to promote the September launch of the LIDL PLUS APP.

Regrettably, after six weeks of production, the client opted not to proceed with the original video featuring characters. Instead, they chose a simpler and more direct approach, focusing solely on the product features. Consequently, the video with characters was not released.

 

Nevertheless, I found the project to be a rewarding challenge. My task involved creating five storyboards and exploring various character options to represent the ideal family within a tight six-week timeframe. Despite the change in direction, I thoroughly enjoyed the creative process. In just one week, I animated all the elements and characters, contributing to the dynamic storytelling of the project.