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MasterBrand
Guidelines Animated

Presenting my latest creation – an animated interpretation of the MasterBrand Guidelines. This collaborative endeavor involved partnering with the highly skilled brand designer, Tom Wood.

 

Tom expertly crafted the static version, and I seamlessly translated

it into a dynamic animation, employing shapes as a medium for smooth transitions between sections. From storyboard conception to meticulous editing, every detail, transition, and animation was carefully executed under my direction. Working alongside Tom Wood, Elliot Parfrey Davies and Mark Jones was a pleasure, and the result is a visually engaging exploration of design in motion.

Design Award Week Reel
 

I'm excited to share our 2023 Design Week Awards submission. Sky Creative earned recognition in four categories, a testament to our commitment to design excellence.

In collaboration with scriptwriter Paul Ewen and under the guidance of Design Director George Lewin, I played a central role. I meticulously handled animation, editing, and motion graphics, crafting every frame.

Ciao!

Give me a shout.

London & Leeds, UK

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© 2025 by Federica Qualiano

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